When it comes to marketing your hotel on the internet, it's natural to assume "the more people who see our website, the better". As a general rule, this is a good thing. But if you're collecting water …
The Importance of Hotel Social Media Metrics
How do I know that all of the efforts my hotel is putting into social media are paying off? Once we're on the right track and start hitting immediate goals, where's next?Just as developing a social …
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Call to Action Conference Review
At the end of last month, three members of the Rank Defender team set off from our respective corners of the globe to converge in Vancouver, Canada, for Unbounce's Call to Action Conference.Two days …
Hotel Social Media Analytics That Are Key to Success
It’s an intrinsic idea of social media marketing that what can’t be measured isn’t worth doing. The next step on top of this, I guess, is that any metric that can’t be analyzed isn’t worth …
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Boutique Hotel Marketing Plan Template [Free Download]
With recent success, you've are now looking to spend some marketing dollars to build on and improve your hotel's popularity.Or, perhaps, your marketing efforts to date have felt more like doing …
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27 Boutique Hotel Social Media Post Ideas
Looking for hotel social media ideas? You've come to the right place. Today we're going to dig more deeply into the practical nuts and bolts of using social media as a boutique hotel operator.In …
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