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Has an enticing email ever gained your attention among all the clutter of your inbox? Did you click-through to a captivating video or engaging blog post, and later see that same messaging displayed in …
Continue Reading about Designing a Creative Boutique Hotel Marketing Campaign
As an independent or boutique hotelier, you may feel like a very little fish in a very big, densely populated pond. Worries of the disadvantages of a smaller budget, lack of resources or an unknown …
Continue Reading about Independent Hotel Marketing: How to Get Started
Be honest - do you really know what an internet marketing consultant can do for your hotel?Over the years we've found a big divide between hotel owners, directors and managers pushing the boundaries …
Continue Reading about 7 Questions for Your Hotel Internet Marketing Consultant
The most important step of creating a blog for your boutique hotel is deciding to do it.Have you arrived at the point where you’re committed to having a blog and have decided on some general …
Continue Reading about Hotel Blog Ideas: 22 Posts to Convert Readers Into Guests
As a member of a hotel management team, you have work cut out for yourself. With ever changing immigration policies affecting your workforce, shifts in consumer demand and increasingly strict policies …
Continue Reading about Top 15 Hotel Management Blogs to Add to Your Reading List
Guillaume Cabane, VP of Growth at Segment.com recently gave a talk on data-driven personalization.In it, he describes how his company has achieved true 1:1 personalization at scale and what it means …
Continue Reading about Data-Driven Personalization for Boutique Hotels
