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When it comes to marketing a boutique hotel, you might feel that you are at a disadvantage in competing against established hotel chains with large budgets and teams of marketers at their …
Continue Reading about Marketing a Boutique Hotel? Capitalize on Your Uniqueness →
There are a few companies that have done a wonderful job of bundling together a phenomenal amount of attention. Facebook and Twitter with social media platforms and Google with search and video …
Continue Reading about Social Media Campaigns: Promoting Blog Content with Ads →
In the first of a new series of industry news, updates and insights into what we're experimenting with at Rank Defender we look at three topics:Facebook Dynamic Creative - a new tool with some …
Continue Reading about Cookies, Creative and the CMA: News for Hotel Marketers →
As we’ve walked together through the ideas of how to create successful posts for your boutique hotel’s blog — with an overview primer on blogging for boutique hotels and comprehensive set of hotel …
Continue Reading about Content Amplification: Share Your Hotel Blog on Social Media →
Has an enticing email ever gained your attention among all the clutter of your inbox? Did you click-through to a captivating video or engaging blog post, and later see that same messaging displayed in …
Continue Reading about Designing a Creative Boutique Hotel Marketing Campaign →
As an independent or boutique hotelier, you may feel like a very little fish in a very big, densely populated pond. Worries of the disadvantages of a smaller budget, lack of resources or an unknown …
Continue Reading about Independent Hotel Marketing: How to Get Started →
