SEO Audit & Maintenance Services for Your Website
Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking to hotel …
Continue Reading about Improving Customer Retention with the RFM Model
As the curtains draw closed on 2017, we often start to think about the year ahead and what it has in store. Here at Rank Defender, we've been looking into 2018 - where we're headed as a company and …
Continue Reading about 2018 Marketing Trends and What They Mean for Hotel Marketing
When it comes to marketing a boutique hotel, you might feel that you are at a disadvantage in competing against established hotel chains with large budgets and teams of marketers at their …
Continue Reading about Marketing a Boutique Hotel? Capitalize on Your Uniqueness
There are a few companies that have done a wonderful job of bundling together a phenomenal amount of attention. Facebook and Twitter with social media platforms and Google with search and video …
Continue Reading about Social Media Campaigns: Promoting Blog Content with Ads
In the first of a new series of industry news, updates and insights into what we're experimenting with at Rank Defender we look at three topics:Facebook Dynamic Creative - a new tool with some …
Continue Reading about Cookies, Creative and the CMA: News for Hotel Marketers
As we’ve walked together through the ideas of how to create successful posts for your boutique hotel’s blog — with an overview primer on blogging for boutique hotels and comprehensive set of hotel …
Continue Reading about Content Amplification: Share Your Hotel Blog on Social Media
