At one point, it was enough to be small in order to qualify as a boutique hotel, but now you need to stand out with personal touches that genuinely feel like they were chosen by an individual, instead of a...

As a member of a hotel management team, you have work cut out for yourself. With ever changing immigration policies affecting your workforce, shifts in consumer demand and increasingly strict policies from some of your sales channels - it's a...

When it comes to marketing your hotel on the internet, it's natural to assume "the more people who see our website, the better". As a general rule, this is a good thing. But if you're collecting water into a leaky...

With recent success, you've are now looking to spend some marketing dollars to build on and improve your hotel's popularity. Or, perhaps, your marketing efforts to date have felt more like doing whatever it takes to keep your head above...