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January is a great time for hospitality businesses to take stock and think about their strategy for bringing in customers in the year ahead. On an industry-wide basis, social media has earned a place …
Continue Reading about 5 Important Hotel Social Media Trends →
From grandparents staying connected with their grandchildren to real estate agents listing properties to worried professionals keeping tabs on their pets, everyone uses social media. But you’ve heard …
Continue Reading about Hotel Social Media Strategy: Plan, Measure & Succeed →
Whether you are completely new to hotel Facebook marketing, an intermediate level platform user or a seasoned expert, there are always ways to improve your results.In this in-depth article, we aim …
Continue Reading about Hotel Facebook Marketing: Your Guide to Getting Results →
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the …
Continue Reading about B2B Travel Marketing: Staying Engaged with Your Best Agents →
Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking to hotel …
Continue Reading about Improving Customer Retention with the RFM Model →
As the curtains draw closed on 2017, we often start to think about the year ahead and what it has in store. Here at Rank Defender, we've been looking into 2018 - where we're headed as a company and …
Continue Reading about 2018 Marketing Trends and What They Mean for Hotel Marketing →
