Before Rank Defender, a technical SEO audit from a consultant would cost you $1,000-$7,000, and this wouldn’t include fixes.
Then you’d need to hire, manage and pay for a developer to fix most of these problems, though unfortunately they’d also create some new ones in the process.
You care about your SEO, so you know that this isn’t a one-time thing. Even with only 2 rounds of audits and fixes each year, it’s an expensive process that takes up way too much of your time.
Rank Defender is set up with only 5 minutes of your time, and continually works to fine-tune your website’s on-site SEO. You might think this comes at a significant cost, but for most businesses it’s cheaper than an Ahrefs or SEMrush subscription.
How Does Rank Defender Work?
We use an “agile” SEO process, which is a fancy way of saying that we can adapt to the needs of your website quickly.
After you sign up, your website is audited and analyzed against an extensive list of on-site SEO standards. Any time an issue is identified, one of our SEO developers will fix that issue for you. After being fixed, this issue will be monitored, then your entire site is audited again.
You can think of this as a “continuous improvement” process, where we are looking for ways to make your website better in both the eyes of Google and your customers.
Unlike a consultant or freelance developer though, we don’t take days off. We’re working 24/7 to get these fixes done.
Below are the key areas we audit, fix and monitor.
Performance
Over 30 elements including:
- lossless compression of all images
- reducing the number of files loaded
- minifying required CSS deferring unused CSS
- minimizing page and file redirects
- preloading key requests
Security
- SSL certificate validity
- correct HTTPS configuration
- HTTP traffic is forced to HTTPS
- known JavaScript vulnerabilities are not present
- cross-origin links are safe
Accessibility
Over 40 elements including:
- form input fields are named
- images use alt attributes
- links use descriptive text
- contrast between foreground and background colors (including images) is adequate
- correct heading tag usage
Crawlability & Indexability
Over 30 elements including:
- robots.txt is present and valid
- XML sitemap is present and valid
- canonical links are present and valid
- internal and external links are not broken or pointing to redirects
- pages are not being blocked from indexing
Analytics
- Google Analytics code is present on all pages
Social
- Open Graph for Facebook is present and valid
- Twitter Cards are present and valid
Content
- page title tags are present, unique and valid
- meta descriptions are present, unique and valid
- heading 1 tags are present, unique and valid
- other heading tags use correct hierarchy