How Agile SEO Auditing & Maintenance Improves Your Website

The Problem of Doing It Yourself

Before Rank Defender, a technical SEO audit from a consultant would cost you $1,000-$7,000, and this wouldn’t include fixes.

Then you’d need to hire, manage and pay for a developer to fix most of these problems, though unfortunately they’d also create some new ones in the process.

You care about your SEO, so you know that this isn’t a one-time thing. Even with only 2 rounds of audits and fixes each year, it’s an expensive process that takes up way too much of your time.

Rank Defender is set up with only 5 minutes of your time, and continually works to fine-tune your website’s on-site SEO. You might think this comes at a significant cost, but for most businesses it’s cheaper than an Ahrefs or SEMrush subscription.

How Does Rank Defender Work?

Easy Onboarding

After you sign up, you will be asked to fill out an intake form. After that, we will take care of everything for you. If you choose The Ultimate Defender Package, we provide you with free WordPress hosting and migration.

Personal Trello Task Board

Following sign up, your site will go through an initial audit. We will analyze your site against an extensive list of on-site SEO standards. Any time an issue is identified, it will be added to your task board queue so you can see all the issues holding your website back.

Let our DevHeroes Save the Day!

Our DevHeroes will fix the identified issues on your site. We fix one issue every 24-48 hours. All its status is updated in the task board so you know what issue we are fixing at any given time. After the fixes, your entire site will be monitored and audited again.

Rinse and Repeat

You can think of this as a “continuous improvement” process, where we are looking for ways to make your website better in both the eyes of Google and your customers. All you have to do is wait for your personal account manager to notify you of the progress of your issue fixes with a monthly audit report.

Audit

Our team audits and crawls your website in real-time.

You will have your personalized and automated task board, updated with new issues weekly.

Your site’s health scores and the issues identified will also be summarized monthly.

Fix

Depending on the plan you have chosen, you will have unlimited issue fixes that include broken links, meta descriptions, canonical links, and more.

The Sidekick will have basic fixes every 24 hours per basic task, while The Ultimate Defender with both basic and premium issue fixes every 24-48 hours per task.

You also have more flexibility in terms of the optional add-ons that best fit your needs.

Monitor

Our team monitors your site constantly.

Our audits are done continuously to maintain the operational continuity of your pages.

Key areas we audit, fix and monitor.

Performance

Over 30 elements including:

lossless compression of all images
reducing the number of files loaded
minifying required CSS deferring unused CSS
minimizing page and file redirects
preloading key requests

Security

SSL certificate validity
correct HTTPS configuration
HTTP traffic is forced to HTTPS
known JavaScript vulnerabilities are not present
cross-origin links are safe

Accessibility

Over 40 elements including:

form input fields are named
images use alt attributes
links use descriptive text
contrast between foreground and background colors (including images) is adequate
correct heading tag usage