January is a great time for hospitality businesses to take stock and think about their strategy for bringing in customers in the year ahead. On an industry-wide basis, social media...

From grandparents staying connected with their grandchildren to real estate agents listing properties to worried professionals keeping tabs on their pets, everyone uses social media. But you’ve heard that message...

Whether you are completely new to hotel Facebook marketing, an intermediate level platform user or a seasoned expert, there are always ways to improve your results. In this in-depth article,...

Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the...

Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking...

As the curtains draw closed on 2017, we often start to think about the year ahead and what it has in store. Here at Otium Boutique, we've been looking into...

When it comes to marketing a boutique hotel, you might feel that you are at a disadvantage in competing against established hotel chains with large budgets and teams of marketers...

There are a few companies that have done a wonderful job of bundling together a phenomenal amount of attention. Facebook and Twitter with social media platforms and Google with search...

If you want to get bookings on your hotel's website, you need people to visit your site. These people can come from different places, however one of the best sources...

In the first of a new series of industry news, updates and insights into what we're experimenting with at Otium Boutique we look at three topics: Facebook Dynamic Creative -...